Matcha Pure Cleanser

Most cleansers ask you to choose between "clean" and "comfortable." Strip away the oil, makeup, and SPF too aggressively, and skin ends up tight and reactive by the end of the wash. Go too gentle, and buildup is left behind to clog pores overnight. Matcha Pure Cleanser is built to do both at once: a genuinely thorough clean without the trade-off.

The formula is pH-balanced, which matters more than it sounds like it should. Skin has a naturally slightly acidic surface (its "acid mantle") that helps keep the barrier intact and keeps unwanted bacteria in check. Cleansers that are too alkaline, which includes a lot of foaming, squeaky-clean feeling face washes, can disrupt that balance, leaving skin more prone to dryness, irritation, and breakouts over time. By formulating around skin's natural pH, this cleanser removes the oil, SPF, makeup, and daily grime it's meant to, without leaving your barrier compromised in the process.

Matcha extract is woven into the formula for the same reason it appears throughout the range: its antioxidant content helps counter the effects of daily environmental exposure, so cleansing becomes a small extra step toward a healthier-looking complexion rather than just a maintenance task.

Because it's gentle enough not to disturb the skin barrier, this cleanser is formulated to suit all skin types, including sensitive skin that reacts to more aggressive foaming or fragranced cleansers. That makes it a practical first (and last) step in a routine, whether you're using it as a simple standalone cleanse or as the first step before treatment products like the Matcha Clay Mask or Collagen Essence.

How To Use:

Apply to damp skin morning and evening, massage gently in circular motions for 30–60 seconds to fully dissolve makeup, SPF, and oil, then rinse thoroughly with lukewarm water. Follow with your moisturizer, or with the Matcha Clay Mask on treatment days (2–3 times per week) before your regular moisturizing step.

For best results as a double-cleanse in the evening, use once to remove makeup and SPF, then a second time to properly clean the skin underneath. In the morning, one gentle cleanse is usually enough to remove overnight buildup and prep skin for your routine.

Suitable for all skin types, including sensitive and reactive skin. Each bottle contains 100ml / 3.4 fl oz. As the entry point to your skincare routine, this is the step that determines how well everything after it, serums, moisturizers, treatments, can actually absorb and work, which is why a pH-balanced cleanser that's both effective and skin-barrier-friendly matters more than most people give it credit for.